Found 26 results for your keywords: author="Kumar, V"
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Customer relationship management : a databased approach

7
(Kumar, V)

Marketing research 6th ed

2
(Aaker, David A.) (Kumar, V.)

The Impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

A Customer lifetime value framework for cuntomer selection and resource allocation strategy

1
(Kumar, V) (Venkatesan, Rajkumar)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

The Impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …

1
(Kumar, V.) (Luo, Anita)

My Reflections on Publishing in Journal of Marketing

1
(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Defining, Measuring, and Managing Business Reference Value

1
(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)

Expanding the role of marketing: from customer equity to market capitalization

1
(Kumar, V.) (Shah, Denish)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Interaction orientation and firm performance

1
(Kumar, V.) (Ramani, Girish)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

The impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)
1 2 Berikutnya Hal. Akhir