Found 18 results for your keywords: author="Kumar, V."

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Brand Licensing: What Drives Royalty Rates?

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(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Interaction Orientation and Firm Performance

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(Kumar, V.) (Ramani, Girish)

Multichannel Shopping: Causes and Consequences

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(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

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(Kumar, V.) (Reinartz, Werner J.)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

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(Kumar, V.) (Venkatesan, Rajkumar)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

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(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Marketing research 6th ed

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(Aaker, David A.) (Kumar, V.)

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …

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(Kumar, V.) (Luo, Anita)

Performance implications of adopting a customer-focused sales campaign

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(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

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(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Marketing research

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(Aaker, David A.) (Kumar, V.) (Day, George S.)

Marketing research David A. Aaker, V. Kumar, George S. Day

1
(Aaker, David A.) (Kumar, V.)

Marketing research David A. Aaker; V. Kumar [and] George S. Day

1
(Aaker, David A.) (Kumar, V.)

Customer relationship management : a databased approach by V. Kumar, Werner J. Reinartz

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(Kumar, V.) (Reinartz, Werner J.)

Marketing research David A. Aaker, V. Kumar [and] George S. Day

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(Aaker, David A.) (Kumar, V.) (Day, George S.)