Found 3 results for your keywords: author="Leeflang, Peter S.H"

Understanding the Marketing Department's Influence within the Firm

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(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Building models for marketing decisions

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(Leeflang, Peter S.H)