Found 25 results for your keywords: author="Lehmann, Donald R."
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Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Metrics for making marketing matter

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(Lehmann, Donald R.)

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Linking marketing to financial performance and firm value

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(Lehmann, Donald R.)

Market response to a major policy change in the marketing mix: learning from procter & gamble's v…

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(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)

The Role of hubs in the adoption process

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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Choice goal attainment and decision and consumption satisfaction

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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Consumer behavior and Y2K

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(Lehmann, Donald R.)

Multigeneration innovation diffusion: the impact of intergeneration time

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(Lehmann, Donald R.) (Pae, Jae H.)

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Valuing customers

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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Valuing customers

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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Product management Donald R. Lehmann

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(Lehmann, Donald R.)

Marketing research

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(Lehmann, Donald R.)

Product management Donald R. Lehmann, Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Analysis for marketing planning Donald R. Lehmann [and] Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Analysis for marketing planning Donald R. Lehmann [and] Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Product management Donald R. Lehmann, Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Product management Donald R. Lehmann, Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Market research and analysis : instructor's manual to accompany Donald R. Lehmann

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(Lehmann, Donald R.)
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