Found 6 results for your keywords: author="Lemon, Katherine N."

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

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(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

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(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere

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(Newell, Frederick) (Lemon, Katherine N.)

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

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(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)