Found 8 results for your keywords: author="Lemon, Katherine N."

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere

1
(Newell, Frederick) (Lemon, Katherine N.)

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Dynamic customer relationship management: incorporating future considerations into the service re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)