Found 6 results for your keywords: author="Libai, Barak"

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

1
(Goldenberg, Jacob) (Libai, Barak) (Muller, Eitan)

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.

1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)

Targeting Revenue Leaders for a New Product

1
(Haenlein, Michael) (Libai, Barak)

The Network Value of Products

1
(Oestreicher-Singer, Gal) (Libai, Barak et all)

The Role of within-brand and cross-brand communications in competitive growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

The Diffusion of services

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)