Found 14 results for your keywords: author="Lilien, Gary L"

Tutorial marketing engineering: computer assisted marketing analysis and planning

2
(Lilien, Gary L.)

Marketing engineering computer : Assisted marketing analysis and planning

2
(Lilien, Gary L) (Rangaswamy, Arvind)

Supplier-Selected Referrals

1
(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

1
(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)

The Emergence of dominant designs

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

First in, first out? the effects of network externalities on pioneer survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Technological opportunism and radical technology adoption: an application to e-business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Marketing decision making: a model-building approach

1
(Kotler, Philip) (Lilien, Gary L.)

Marketing mix analysis with Lotus 1-2-3

1
(Lilien, Gary L.)

Marketing models

1
(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)

Marketing mix analysis with Lotus 1-2-3 Gary L. Lilien

1
(Lilien, Gary L.)

Marketing models Gary L. Lilien, Philip Kotler [and] K. Sridhar Moorthy

1
(Lilien, Gary L.) (Moorthy, K. Sridhar)

Marketing decision marketing : a model building approach Gary L. Lilien and Philip Kotler

1
(Kotler, Philip) (Lilien, Gary L.)

Market planning for new industrial products Jean-Marie Choffray and Gary L. Lilien

1
(Choffray, Jean-Marie) (Lilien, Gary L.)