Found 13 results for your keywords: author="Luo, Xueming"

Marketing's credibility: a longitudinal investigation of marketing communication productivity and…

1
(Luo, Xueming) (Donthu, Naveen)

The Impact of Brand Rating Dispersion on FIrm Value.

1
(Luo, Xueming.) (Raithel, Sascha) (Wiles, Michael A.)

How does CEO tenure matter? the mediating role of firm-employee and firm-customer relationships

1
(Luo, Xueming) (Kanuri, Vamsi K.) (Andrews, Michelle)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

When Marketing strategy first meets Wall Street: marketing spendings and firms' initial public of…

1
(Luo, Xueming)

Satisfaction, complaint, and the stock value gap

1
(Homburg, Christian) (Luo, Xueming)

Consumer negative voice and firm-idiosyncratic stock returns

1
(Luo, Xueming)

Neglected outcomes of customer satisfaction

1
(Homburg, Christian) (Luo, Xueming)

Neglected outcomes of customer satisfaction

1
(Homburg, Christian) (Luo, Xueming)

Marketing's credibility: a longitudinal investigation of marketing communication productivity and…

1
(Luo, Xueming) (Donthu, Naveen)

Corporate social responsibility, customer satisfaction, and market value

1
(Luo, Xueming) (Bhattacharya)

Cross-functional "coopetition": the simultaneous role of cooperation and competition within firms

1
(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)

Working with rivals: the impact of competitor alliances on financial performance

1
(Rindfleisch, Aric) (Tse, David K.) (Luo, Xueming)