Found 6 results for your keywords: author="Lusch, Robert F."

Evolving to a new dominant logic for marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Evolving to a new dominant logic for marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

General theories, fundamental explanada, and fundamental axioms of marketing

1
(Lusch, Robert F.)

Getting marketers to invest in firm-specific capital

1
(Lusch, Robert F.) (Griffith, David A.)

Evolving to a new dominant logic for marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Management of retail enterprises Robert F. Lusch

1
(Lusch, Robert F.)