Found 2 results for your keywords: author="Lutz, Richard J."

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

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(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)