Found 6 results for your keywords: author="Mahajan, Vijay"

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Chief marketing officers: a study of their presence in firms' top management teams

1
(Mahajan, Vijay) (Nath, Pravin)

Form versus function: how the intensities of specific emotions evoked in functional versus hedoni…

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

When is a preannounced new product likely to be delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)