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Found 6 results for your keywords: author="Mahajan, Vijay"
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Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Form versus function: how the intensities of specific emotions evoked in functional versus hedoni…

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
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