Found 2 results for your keywords: author="Malaviya, Prashant"

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

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(Malaviya, Prashant) (Thompson, Debora V.)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

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(Meyers-Levy, Joan) (Malaviya, Prashant)