Found 5 results for your keywords: author="Manchanda, Puneet"

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

The Effect of banner advertising on internet purchasing

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(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dube, Jean-Pierre) (Goh, Khim Yong)

The Dynamic effect of innovation on market structure

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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Response modeling with nonrandom marketing-mix variables

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(Manchanda, Puneet) (Rossi, Peter E.)

Temporal differences in the role of marketing communication in new product categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)