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Journal of Marketing

(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Reference price research: review and propositions

(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)