Found 4 results for your keywords: author="McAlister, Leigh"

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

1
(McAlister, Leigh)

Advertising, Research and Development, and Systematic Risk of the Firm

2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)