Found 5 results for your keywords: author="McGrath, Rita Gunther"

No Longer a stepchild: how the management field can come into its own

1
(McGrath, Rita Gunther)

Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms

1
(McGrath, Rita Gunther) (Nerkar, Atul)

The entrepreneurial mindset : strategy for continously creating opportunity in an age of uncertai…

1
(McGrath, Rita Gunther) (MacMillan, Ian C)

The end of competitive advantage : how to keep your strategy moving as fast as your business / Ri…

1
(McGrath, Rita Gunther)

The Entrepreneurial mindset : strategies for continously creating opportunity in an age of uncert…

1
(McGrath, Rita Gunther) (MacMillan, Ian)