Found 9 results for your keywords: author="Mela, Carl F."

Don’t Buy the Wrong Marketing Tech

1
(Mela, Carl F.) (Cooper, Brian)

The Role of spatial demand on outlet location and pricing

1
(Mela, Carl F.) (Duan, Jason A.)

What Is a free customer worth?

1
(Mela, Carl F.) (Gupta, Sunil)

Customer channel migration

1
(Mela, Carl F.) (Neslin, Scott A.) (Ansari, Asim)

Size and share of customer wallet

1
(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)

The Periodicity of pricing

1
(Bronnenberg, Bart J.) (Mela, Carl F.) (Boulding, William)

Consumer packaged goods in the France: national brands, local branding

1
(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

E-Customization

1
(Mela, Carl F.) (Ansari, Asim)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)