Found 3 results for your keywords: author="Meyers-Levy, Joan"

The Influence of self-view on context effects: how display fixtures can affect product evaluations

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(Meyers-Levy, Joan) (Rui Zhu)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

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(Meyers-Levy, Joan) (Malaviya, Prashant)

Distinguishing between the meanings of music: when background music affects product perceptions

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(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)