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Valuing branded businesses
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(Mizik, Natalie) (Jacobson, Robert)
The Financial value impact of perceptual brand attributes
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(Mizik, Natalie) (Jacobson, Robert)
Trading off between value creation and value appropriation: the financial implications of shifts …
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(Mizik, Natalie) (Jacobson, Robert)
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Open Source
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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