Found 8 results for your keywords: author="Moorman, Christine"

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

The acquisition and utilization of information in new product alliances: a strength-of-ties persp…

1
(Rindfleisch, Aric) (Moorman, Christine)

Marketing alliances, firm networks, and firm value creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

Cross-sectional versus longitudinal survey research: concepts, findings, and guidelines

1
(Rindfleisch, Aric) (Moorman, Christine) (Ganesan, Shankar) (Malter, Alan J.)

The Role of marketing

1
(Rust, Roland T.) (Moorman, Christine)

Getting return on quality:rRevenue expansion, cost reduction, or both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Strategic firm commitments and rewards for customer relationship management in online retailing

1
(Moorman, Christine) (Srinivasan, Raji)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)