Found 8 results for your keywords: author="Moorman, Christine"

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

The acquisition and utilization of information in new product alliances: a strength-of-ties persp…

1
(Rindfleisch, Aric) (Moorman, Christine)

Cross-sectional versus longitudinal survey research: concepts, findings, and guidelines

1
(Rindfleisch, Aric) (Moorman, Christine) (Ganesan, Shankar) (Malter, Alan J.)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)