Found 8 results for your keywords: author="Morgan, Neil A"

Assessing Performance Outcomes in Marketing

1
(Katsikeas, Constantine S) (Morgan, Neil A)

Reexamining the Market Share?Customer Satisfaction Relationship

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(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Market orientation, marketing capabilities, and firm performance

1
(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)

Antecedents of export venture performance: a theoretical model and empirical assessment

1
(Morgan, Neil A.) (Kaleka, Anna) (Katsikeas)

A configuration theory assessment of marketing organization fit with business strategy and its re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Benchmarking marketing capabilities for sustainable competitive advantage

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Understanding firms' customer satisfaction information usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)