Found 7 results for your keywords: author="Morgan, Neil A."

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

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(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)

Understanding Firms' Customer Satisfaction Information Usage

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(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

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(Morgan, Neil A.) (Vorhies, Douglas W.)

Reexamining the Market Share?Customer Satisfaction Relationship

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(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Consumer-based brand equity and firm risk

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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Market orientation, marketing capabilities, and firm performance

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(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)