Analisis pengaruh perceived value, trust, consumer satisfaction, dan habit te…

The purpose of this thesis is to investigate the factors influencing customer loyalty in mobile commerce industry in Jakarta, using online mobile ticketing M-Tix from 21 Cineplex as case study. Data was processed with Lisrel 8.5.1, using structural equation modelling (SEM) technique. The variables used in the research model are perceived value, trust, customer satisfaction, habit, and customer …