Found 2 results for your keywords: author="Muniz, Albert M."

How brand community practices create value

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(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

American girl and the brand gestalt: closing the loop on sociocultural branding research

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(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)