Found 7 results for your keywords: author="Neslin, Scott A."

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

The effects of advertising on brand switching and repeat purchasing

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(Deighton, John) (Henderson, Caroline M. Neslin, Scott A.)

Market response to a major policy change in the marketing mix: learning from procter & gamble's v…

1
(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)

Customer channel migration

1
(Mela, Carl F.) (Neslin, Scott A.) (Ansari, Asim)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Defection detection: measuring and understanding the predictive accuracy of customer churn models

1
(Mason, Charlotte) (Gupta, Sunil) (Neslin, Scott A.) (Kamakura, Wagner) (Lu, Junxiang)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)