Found 14 results for your keywords: author="Palmatier, Robert"

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

Marketing channel strategy : an omni-channel approach 9th ed

1
(Stern, Louis W.) (Palmatier, Robert W.) (Sivadas, Eugene)

Marketing channel strategy 8th ed

2
(Palmatier, Robert W.)

JMR

1
(Janiszewski, Chris) (Puntoni, Stefano) (Grayson, Kent) (Laran, Juliano) (Fang, Eric) (Nelson, Leif D.) (Grinstein, Amir) (Sotgiu, Francesca) (Palmatier, Robert) (Han, Shunping) (Jung, Minah H.) (Perfecto, Hannah) (VanEpps, Eric M.) (Downs, julie S.) (Loewenstein, George) (Gurnani, Haresh) (Oza, Shweta S.) (Langhe, Bart De) (Rossi, Federico) (Putnam-Farr, Eleanor) (Kronrod, Ann) (Bagchi, Rajesh) (Rosario, Ana Babic.) (Valck Kristine De) (Bijmolt, Tammo H. A.) (Lee, Jongkuk) (Isaac, Mathew S.) (Brough, Aaron R.) (Koukova, Nevena T.) (Bagarajan, Mahesh) (Chintagunta, Praeep K.) (Riis, Json) (Salerno, Anthony.)

Relationship Velocity: Toward A Theory of Relationship Dynamics

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(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

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(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

The Role of customer gratitude in relationship marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Trust at different organizational levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

Interfirm relational drivers of customer value

1
(Palmatier, Robert W.)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

Marketing channel strategy

9
(715 (p)) (Stern, Louis W.) (Palmatier, Robert W.) (El-Ansary, Adel I.)