Found 10 results for your keywords: author="Palmatier, Robert W."

Marketing channel strategy 8th ed

2
(Palmatier, Robert W.)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

1
(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

The Role of customer gratitude in relationship marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Trust at different organizational levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

Interfirm relational drivers of customer value

1
(Palmatier, Robert W.)

A Comparative longitudinal analysis of theoretical perspectives of interorganizational relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

Factors influencing the effectiveness of relationship marketing: a meta-analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

Marketing channel strategy

9
(715 (p)) (Stern, Louis W.) (Palmatier, Robert W.) (El-Ansary, Adel I.)