Found 6 results for your keywords: author="Parasuraman, A."

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

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(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Refletions on gaining competitive advantage through customer value

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(Parasuraman, A.)

Reflections on contributing to a discipline through research and writing

1
(Parasuraman, A.)

Marketing research A. Parasuraman

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((p)) ((b)) (Parasuraman, A.)

Marketing research

1
(Parasuraman, A.)

Marketing services : competing throuch quality Leonard L. Berry and A. Parasuraman

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(Berry, Leonard L.) (Parasuraman, A.)