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Eliciting preference for complex products: a web-based upgrading method
The authors propose a new incentive-aligned upgrading method for eliciting attribute preferences in complex products, which combines the merits of a self-explicated approach and conjoint analysis. The upgrading method first endows a participant with a product profile and then allows him or her to upgrade it, one attribute at a time, to a more desirable product configuration. During the process,…
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- 222437
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An Integrated model for bidding behavior in internet auctions: whether, who, …
The authors develop a general parametric modeling framework for bidding behavior in Internet auctions. Toward this end, they incorporate four key components of the bidding process under their framework: whether people bid on an auction, (if so) who bids, when they bid, and how much they bid over the entire sequence of bids in an auction. This integrated framework is based on a single, latent, t…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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