Ditapis dengan
Anytime versus only: mind-sets moderate the effect of expansive versus restri…
Three studies demonstrate that the framing of redemption windows as expansive or restrictive, with the actual length of the window held constant, influences consumers' evaluations of sales promotions. When feasibility concerns are highlighted (i.e., an implemental mind-set), consumers prefer the expansive ("anytime") to the restrictive ("only") frame. However, consumers in a deliberative mind-s…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Art infusion: the influence of visual art on the perception and evaluation of…
In this research, the authors investigate the phenomenon of "art infusion," in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contex…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah