Found 9 results for your keywords: author="Pauwels, Koen"

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Private-label use and store loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Winners and losers in a major price war

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Demand-based pricing versus past-price dependence: a cost-benefit analysis

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(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

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(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Moving from free to fee: how online firms market to change their business model successfully

1
(Pauwels, Koen) (Weiss, Allen)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)