Found 8 results for your keywords: author="Pauwels, Koen"

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

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(Pauwels, Koen) (Bezaweda, Ram)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

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(Pauwels, Koen) (Weiss, Allen)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

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(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Winners and losers in a major price war

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

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(Pauwels, Koen) (Slotegraaf, Rebecca J.)