Found 10 results for your keywords: author="Pauwels, Koen"

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

Winners and Losers in a Major Price War

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

1
(Pauwels, Koen) (Weiss, Allen)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)