Found 3 results for your keywords: author="Pechmann, Cornelia"

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

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(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

The performance effects of creative imitation on original products: Evidence from lab and field e…

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(Pechmann, Cornelia) (Wu, Brian) (Wang, Liangyan) (Wang, Yitong)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

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(Pechmann, Cornelia) (Zhao, Guangzhi)