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Bridging Cultures: Exploring the Impact of Empathy-Appeal and Language Choice on Indonesian Consu…

(Pelletier (Penguji)) (Kania Apriliani Zahra) (X. Luo (Pembimbing/Promotor))

Whispers of Influencers: Authenticity, Cultural Congruence, and Their Impact on Purchase Intention

(Amirah Kalyana) (Siria Xiyueyao Luo (Pembimbing/Promotor)) (Pelletier (Penguji))