Found 3 results for your keywords: author="Peloza, John"

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

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(White, Katherine) (Peloza, John) (Jingzhi Shang)

The Challenge of measuring financial impacts from investments in corporate social performance

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(Peloza, John)

Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…

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(White, Katherine) (Peloza, John)