Found 5 results for your keywords: author="Peres, Renana"

On Bramnds and World of Mouth

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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.

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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

The Role of within-brand and cross-brand communications in competitive growth

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(Libai, Barak) (Muller, Eitan) (Peres, Renana)

The Diffusion of services

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(Libai, Barak) (Muller, Eitan) (Peres, Renana)