Found 5 results for your keywords: author="Pieters, Rik"

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

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(Baumgartner, Hans) (Pieters, Rik)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

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(Wedel, Michel) (Pieters, Rik)

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

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(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

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(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

New empirical generations on the determinants of price

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(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)