Found 5 results for your keywords: author="Pieters, Rik"

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

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(Wedel, Michel) (Pieters, Rik)

The structural influence of marketing journals: a citation analysis of the discipline and its sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

New empirical generations on the determinants of price

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(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)