Found 2 results for your keywords: author="Pieters, Rik G.M."

New empirical generations on the determinants of price

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(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

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(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)