Found 3 results for your keywords: author="Pieters G. M. Rik"

New Empirical Generalizations on the Determinants of Price Elasticity

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(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

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(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

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(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)