Ditapis dengan

  • Tahun Penerbitan
  • Lokasi
  • Tipe Koleksi
    Lihat Lebih Banyak
Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Plassmann, Hilke."
cover
Individual Differences in Marketing Placebo Effects: Evidence from Brain Imag…
Plassmann, Hilke.Weber, Bernd.

A wealth of research has explored whether marketing-based expectancies such as price and brand quality beliefs influence the consumption experience and subsequent behavior, but almost no research has examined individual differences in "marketing placebo effects.".Printed Journal

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JMR5204
cover
Consumer Neuroscience: Applications, Challenges, and Possible Solutions.
Yoon, Carolyn.Plassmann, Hilke.Venkatraman, Vinod : Huettel, Scott

The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function..Printed Journal

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JMR5204