Found 14 results for your keywords: author="Quelch, John A."

Marketing management : text and cases

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(Rangan, V. Kasturi) (Quelch, John A.) (Lal, Rajiv)

The marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell [and] Eric R. Salama

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(Quelch, John A.) (Salama, Eric R.)

How to market in a downturn

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(Quelch, John A.) (Jocz, Katherine E.)

Multilational Marketing Management: Cases and readings

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(Quelch, John A.) (Burnchell, Robert D)

Global marketing management cases and readings

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(Bartlett, Christopher A.) (Quelch, John A.) (Buzzell, Robert D.)

The Marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell and Eric C. Salama

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(Quelch, John A.) (Salama, Eric R.)

Brands versus private labels fighting to win

1
(Quelch, John A.)

Global marketing management cases and readings edited by Robert D. Buzzell, John A. Quelch [and] …

1
(Quelch, John A.)

Cases in marketing management and strategy an Asia-Pacific perspective John A. Quelch ... [et al.]

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(Quelch, John A.)

Multinational marketing management : cases and readings Robert Dow Buzzell [and] John A. Quelch

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(Quelch, John A.) (Buzzell, Robert D.)

Global marketing management : cases and readings edited Robert D. Buzzell, John A. Quelech and Ch…

1
(Quelch, John A.)

Marketing management strategy, planning, and implementation Benson P. Shapiro, Robert J. Dolan […

1
(Quelch, John A.) (Shapiro, Benson P.)

Marketing management: principles, analysis, and application Benson P. Shapiro, Robert J. Dolan [a…

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(Quelch, John A.) (Shapiro, Benson P.)

Sales promotion management JOhn A. Quelch

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(Quelch, John A.)