Found 4 results for your keywords: author="Raghunathan, Rajagopal"

Delight by design: the role of hedonic versus utilitarian benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Form versus function: how the intensities of specific emotions evoked in functional versus hedoni…

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of foo…

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(Hoyer, Wayne D.) (Raghunathan, Rajagopal) (Naylor, Rebecca Walker)

Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…

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(Raghunathan, Rajagopal) (Corfman, Kim)