Found 4 results for your keywords: author="Rangan, V. Kasturi"

How Direct-to-Consumer Brands Can Continue to Grow

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(Rangan, V. Kasturi) (Schlesinger, Leonard A.) (Corsten, Daniel) (Higgins, Matt)

Marketing management : text and cases

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(Rangan, V. Kasturi) (Quelch, John A.) (Lal, Rajiv)

Going to market distribution systems for industrial produc E. Raymond Corey, Frank V. Cespedes an…

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(Rangan, V. Kasturi) (Corey, E. Raymond)

Transforming your go-to-market strategy : the three disciplines of channel management

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(Rangan, V. Kasturi) (Bell, Marie)