Found 10 results for your keywords: author="Rao, Vithala R."

The new science of marketing

1
(Rao, Vithala R.)

How is Manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahihoff, Denise)

Eliciting preference for complex products: a web-based upgrading method

1
(Rao, Vithala R.) (Park, Young-Hoon) (Ding, Min)

Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry

1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)

Do Slotting allowances enhance efficiency or hinder competition

1
(Rao, Vithala R.) (Sudhir, K.)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

A General choice model for bundels with multiple-category products: application to market segment…

1
(Rao, Vithala R.) (Chung, Jaihak)

Comments on conjoint analysis with partial profiles

1
(Rao, Vithala R.)

The new science of marketing state -of-the-art tools for anticipating and tracking the market for…

0
(Rao, Vithala R.) (Steckel, Joel H.)