Found 2 results for your keywords: author="Read, Stuard"

Marketing under uncertainty: the logic of an effectual approach

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(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

What to do next? the case for non-predictive strategy

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(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.)