Found 8 results for your keywords: author="Reinartz, Werner"

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

1
(Kumar, V.) (Reinartz, Werner J.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

Crafting a JMR Manuscript

1
(Reinartz, Werner J.)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

How to sell services more profitably

1
(Reinartz, Werner) (Ulaga, Wolfgang)

Customer relationship management : a databased approach by V. Kumar, Werner J. Reinartz

1
(Kumar, V.) (Reinartz, Werner J.)