Found 7 results for your keywords: author="Reinartz, Werner J."

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

The Impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

The Impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

Crafting a JMR Manuscript

1
(Reinartz, Werner J.)

The impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

Customer relationship management : a databased approach by V. Kumar, Werner J. Reinartz

1
(Kumar, V.) (Reinartz, Werner J.)