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Peran Hedonic Motivation sebagai Mediator dalam Pengaruh Video Pendek Endorsement di Media Sosial…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Rhenald Kasali (Penguji)) (Anandita Nurasti)
Media Sosial Influencers: Efek Perilaku dan Respons Followers terhadap Influencer
1
(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Anugerah Trisatryo)
Tourism in recovery : segmenting tourists based on risk perception in the Post-COVID-19 Pandemic …
2
(Prijono Tjiptoherijanto (Pembimbing/Promotor)) (Irwan Adi Ekaputra (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (CoPromotor)) (Noveri Maulana) (Hariyadi B.S. Sukamdani (CoPromotor)) (Daniel Tumpal H. Aruan (Penguji)) (Ignatius Heruwasto (Penguji)) (Setiawan (Penguji))
Analisis Mediasi Sikap Konsumen dalam Membentuk Minat Pembelian Kembali Produk Tekstil Daur Ulang…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Fandis Ekyawan (Penguji)) (Audrey Vides Kosasih)
The Effect of Interactivity of Brands’ Marketing Activities on Instagram Official Accounts on C…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rifelly Dewi Astuti (Penguji)) (I Maipa Alisya Rasyid)
Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indon…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Yoren)
Modest Fashion Online di Indonesia: Analisis Value CoCreation, Brand Image, E-Service Quality, d…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Hapsari setyowardhani (Penguji)) (Rambat Lupiyoadi (Penguji)) (Nurul Aini Oktavianti)
Analisis Faktor Continuous Use Intention terhadap Penggunaan Aplikasi Kencan Daring di Indonesia:…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Fandis Ekyawan (Penguji)) (Dione Aurellia Rosalinda)
Analisis Integrasi Framework UTAUT dan MAT pada Intensi Adopsi Mobile Payment di Kalangan Wisataw…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Sayyid Al Hanif)
Pengaruh Influencer Credibility Terhadap Loyalty to Influencer, Intention to Buy the Product, dan…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Humaira Alifia Khairunnisa)
E-store Brand Personality Congruence for the Brand Uniqlo Among Gen Z in Java Island
1
(Agung Nugroho (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Akila Fayola Maritza)
FoMO Behavior Towards Gen-Z Compulsive Buying Behavior on Skin Care Products in Indonesia: The Mo…
1
(Agung Nugroho (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Ratu Syahla Andilouren)
The Impact of Moral Emotion on Consumer Boycott Behavior: The Case Study of McDonald's
1
(Agung Nugroho (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Gisela Ratu Alifa)
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)
The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)
Brand Valuation: The Integrated Valuation Method for City Brand Ranking
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(Rizal Edy Halim (Pembimbing/Promotor)) (Sutan Banuara) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Adi Zakaria Afiff (Penguji)) (Ignatius Heruwasto (Penguji)) (Daniel Tumpal Hamonangan Aruan (CoPromotor)) (Nuri Wulandari (Penguji)) (Yogo Purwono (CoPromotor))
Interaksi Consumer to Consumer Pada Komunitas Brand Online: Pendekatan Teori Social Capital
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Sri Rahayu Hijrah Hati (CoPromotor)) (Chyntia Afriani (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anak Agung Gede Agung Artha Kusuma) (Gita Gayatri (CoPromotor)) (Nuri Wulandari (Penguji))
Linking Green Skepticism to Green Purchase Intentions on Personal Care Products in Indonesia
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Syadzwina, Masayu Nadhila)
Analisis pengaruh dimensi kualitas layanan, persepsi nilai, dan kepercayaan terhadap kepuasan pel…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Muhammad Wahyu Ariyanto)
Analisis pengaruh experiential marketing melalui tourist satisfaction terhadap behavioral intenti…
1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Fauzul Kabiir Achmad)
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