Found 5 results for your keywords: author="Rivkin, Steve"

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Differentiate or Die

0
(Trout, Jack) (Rivkin, Steve)

Differentiate or Die survival in our era of killer competition Jack Trout, Steve Rivkin

1
(Trout, Jack) (Rivkin, Steve)

The new positioning : the lastest on the world's # 1 business strategy Jack Traut [and] steve Rivkin

1
(Trout, Jack.) (Rivkin, Steve.)

Repositioning : marketing in an era of competition, change, and crisis

1
(Trout, Jack) (Rivkin, Steve)