Found 2267 results for your keywords: author="Robert"
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Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

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(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

The Role of Customer Gratitude in Relationship Marketing

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(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Marketing under Uncertainty: The Logic of an Effectual Approach

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(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Interfirm Relational Drivers of Customer Value

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(Palmatier, Robert W.)

Trust at Different Organizational Levels

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(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Compound Relationships between Firms

1
(Ross, William T., Jr) (Robertson, Diana C.)

Managing in Latin America: common issues and a research agenda

1
(Gomez-Mejia, Luis R.) (Vassolo, Roberto S.) (De Castro, Julio O.)

Getting Marketers to Invest in Firm-Specific Capital

2
(Lusch, Robert F.) (Griffith, David A.)

Desentralisasi Fiskal dan Manajemen Makroekonomi serta Urgensi Suatu Grand Design di Indonesia

1
(Simanjuntak, Robert Arthur)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…

1
(Bendapudi, Neeli) (Leone, Robert P.)

Role Stress and Effectiveness in Horizontal Alliances

1
(Nygaard, Arne) (Dahlstrom, Robert)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Psychological Implications of Customer Participation in Co-Production

1
(Bendapudi, Neeli) (Leone, Robert P.)

the Rain man cometh--again.

1
(Zemsky, Robert)
1 2 3 4 5 Berikutnya Hal. Akhir