Found 2164 results for your keywords: author="Robert"
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The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Marketing under Uncertainty: The Logic of an Effectual Approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

Trust at Different Organizational Levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Getting Marketers to Invest in Firm-Specific Capital

2
(Lusch, Robert F.) (Griffith, David A.)

Desentralisasi Fiskal dan Manajemen Makroekonomi serta Urgensi Suatu Grand Design di Indonesia

1
(Simanjuntak, Robert Arthur)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…

1
(Bendapudi, Neeli) (Leone, Robert P.)

Role Stress and Effectiveness in Horizontal Alliances

1
(Nygaard, Arne) (Dahlstrom, Robert)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Psychological Implications of Customer Participation in Co-Production

1
(Bendapudi, Neeli) (Leone, Robert P.)

the Rain man cometh--again.

1
(Zemsky, Robert)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Will practitioners benefit from meta-analysis?

1
(Hauser, Robert M.)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How Does Enforcement Deter Gray Market Incidence?

1
(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir